“Best of Groupon: The Deals That Make Us Proud (Unlike Our Nephew, Steve)”: A sarcastic or humorous line can pique the interest of readers.It’s a truly creative follow-up email subject line. Here, Warby Parker used this line to attract customers to buy glasses. “Uh-oh, your prescription is expiring”:Using conversational words like “uh-oh” invokes the fear of missing out.After a busy day midweek, this can be the perfect thing to wake up to and ease out a bit. “Where to Drink Beer Right Now”: (Sent at 6:45 AM on a Wednesday): It couldn’t have been better timed by Eater Boston.So, using the words’ daily crunch’ keeps you abreast with updated information about technology, so you know you gotta read it. It’s The Daily Crunch.”: TechCrunch is a newsletter that keeps people updated about the latest news and developments from the world of technology.
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Read also: How to Create an Email Newsletter People Want to Read 25 Catchy Email Subject Lines From the Internet Now that you know about the importance of that ‘one line’ that has the potential to grab the attention of customers, let us take a look at some of the best email marketing subject lines from the industry in 2022. So, the more catchy the email subject line is, the more people will be inclined to open the email.
However, when you add personalization to subject lines, they are 22% more likely to be opened. People read or trash emails based on what they see in the subject line. So, you can see how subject lines directly impact email open rates. Read Also: How to Write an Introduction Email to New Subscribers Email Subject Line – A Defining Parameterĭid you know that 47% of email recipients open email depending on the subject line, whereas 69% of email recipients report email as spam based solely on the subject line? Various factors impact open rates, and the subject line is one of them.
However, a 20-40% value can be considered a healthy open rate. These rates depend on various factors, including email subject line, relevancy for subscribers, personalization, and content. Email open rate is the percentage of the total number of subscribers who have opened an email.
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